The Expert Edit: Kira Fisher’s Top Picks for Swim Season at Victoria’s Secret
Summer is finally here and that means it’s time to hit the beach and soak up some sun. But before you head out, make sure you have all the essentials for a perfect beach day. And who better to turn to for expert advice than Kira Fisher, VP Brand Design at Victoria’s Secret & Co. With her years of experience in the fashion industry and her love for swim and surf culture, Fisher is the go-to person for all things swim season.
Fisher’s journey in the fashion world began in Newport Beach, CA, where she grew up as an athlete and was exposed to the vibrant swim and surf culture. She then pursued her passion for fashion by obtaining a Bachelor’s in Fine Arts and a major in Fashion Design from the Academy of Art University. Her talent and hard work led her to design stints at Abercrombie & Fitch, Aéropostale, and American Eagle, before finally landing at Victoria’s Secret where she has been a part of the brand for over nine years.
With her extensive knowledge of the VS customer and their preferences during the summer, Fisher has become a pro at giving out advice for swim season. She believes that swimwear is all about finding the perfect balance between sexy and comfort. “When you’re comfortable, you’re at your best and that makes you feel sexy and confident,” she says. And that’s exactly what Victoria’s Secret’s swim collection offers – a range of frames and coverages to suit every body type and personal style.
One of the reasons why Victoria’s Secret’s swimwear has become so popular is because of the brand’s expertise in bras. Fisher explains that the same technology, craftsmanship, and fabric knowledge used in their intimates is also applied to their swim and sport categories. This ensures that their swimwear not only looks great but also provides the necessary support and comfort.
When it comes to the latest trends in swimwear, Fisher reveals that customers have been gravitating towards the Archival collection. This collection features fashion-forward pieces with chains, splashy patterns, and silhouettes that contour the body. Fisher’s advice for those shopping for swim season is to try on different styles and see how they make you feel. “You know your own body better than anyone else. The biggest thing is you have to try it on and see how it makes you feel! The trying on experience really evolves you from what you think you will be comfortable in,” she says. So don’t be afraid to step out of your comfort zone and try something new.
Apart from swimwear, Fisher also shared her personal must-haves for a summer vacation. These include travel essentials, her favorite VS bikini, and real-time beach day indulgences. As a Coachella veteran, Fisher knows a thing or two about packing for a summer getaway. So, here are her top picks as a swim connoisseur.
Travel Essentials:
1. Sunscreen – Protecting your skin from the harsh sun rays is a must. Fisher recommends using a sunscreen with at least SPF 30.
2. Sunglasses – Not only do they protect your eyes, but they also add a touch of style to your beach look.
3. Hat – A wide-brimmed hat not only looks chic but also provides extra protection for your face and neck.
4. Cover-up – A lightweight cover-up is perfect for when you want to take a break from the sun or grab a bite to eat.
5. Beach bag – A spacious beach bag is essential for carrying all your beach day essentials.
Favorite VS Bikini:
Fisher’s personal favorite is the VS Bombshell bikini. This bikini features a push-up top that provides lift and support, making it perfect for those who want to enhance their curves.
Real-time Beach Day Indulgences:
1. Fresh fruit – Fisher loves to snack on fresh fruit while lounging on the beach. It’s not only healthy but also refreshing.
2. Coconut water – Stay hydrated with some refreshing coconut water. It’s a great alternative to sugary drinks.
3. Beach towel – A soft and comfortable beach towel is a must-have for a day at the beach.
4. Good book – Nothing beats relaxing on the beach with a good book in hand.
5. Beach umbrella – If you’re planning to spend the whole day at the beach, a beach umbrella is a must to provide some shade.