Sustainable fashion has been gaining more attention in recent years, and Reformation is one brand that is leading the charge. Known for its stylish and eco-friendly clothing, the brand has now expanded its sustainable efforts to its swimwear line. Reformation’s swimwear is not only trendy and chic, but it also comes with new and improved materials that are better for the environment.
The line, which ranges from $68 to $168 and is available in sizes XS-XL, is made from a renewable and bio-based fiber called EVO by Fulgar. This material is not only sustainable but also has a high-quality feel, making Reformation’s swimwear a must-have for any fashion-forward beachgoer. And according to Reformation’s chief innovation officer, Alison Melville, the product will only continue to become even more sustainable with each seasonal drop.
What sets Reformation apart from other sustainable fashion brands is its commitment to constantly improving and innovating in order to create the most sustainable swimwear possible. This dedication is evident in their first range, which incorporated deadstock fabric from the brand’s debut swimwear collection in 2019. And as Melville states, they will continue to experiment with new materials until they reach their goal of creating the most sustainable swimwear on the market.
The designs of Reformation’s swimwear are instantly eye-catching, with a mix of bikinis and one-pieces that are both stylish and functional. The designs were heavily influenced by the brand’s bestselling products in other categories, making it easy for customers to mix and match their swim pieces with their existing Reformation wardrobe. According to Melville, “Throughout the design process, we were inspired by the concept of outfitting and looked to the silhouettes of some of our top-performing apparel items to create complementary swim pieces.” This attention to detail and cohesion between their clothing and swimwear collections is truly unique and sets Reformation apart from other brands.
The success of Reformation’s swimwear drops has exceeded expectations, with solid colors being the most popular. This trend speaks to the brand’s customers’ love for ’90s minimalism and their desire for timeless pieces that can be worn for years to come. The Tossa Top, the Azure Bottom, and the Soleil Top were among the top five best-selling styles at the time of publishing, further proving the popularity of Reformation’s swimwear.
To get a better understanding of the fit and quality of Reformation’s swimwear, we asked four editors from Popsugar to try out the pieces. The overall consensus was that the quality of the fabric and the fit were top-notch. Each editor shared their experience with the swimwear and their love for the brand’s commitment to sustainability.
One editor raved about the Soleil Bikini Top, saying, “The vibrant red color and sweetheart neckline detail make it a standout piece in my swim collection. It also pairs perfectly with the Bryson Dress, one of Reformation’s most popular styles.” Another editor praised the Tossa Top, which unfortunately is now sold out, for its comfortable fit and ability to be worn as both a swim top and a regular top.
The success of Reformation’s swimwear is proof that sustainable fashion can be stylish, trendy, and accessible. And with the recent update on June 18, 2025, the brand has restocked their popular styles and added new ones for customers to choose from. So whether you’re lounging by the pool or strolling on the beach, Reformation’s swimwear is the perfect choice for the conscious and fashion-forward consumer.
In conclusion, Reformation is leading the way in sustainable fashion, and their swimwear line is no exception. With their use of renewable materials and dedication to constantly improving, Reformation is proving that fashion and sustainability can go hand in hand. So why not make a positive impact on the environment while looking effortlessly chic? Head over to Reformation’s website and check out their latest swimwear collection now. Your wardrobe and the planet will thank you.